A conversation starter and a vital reminder, these innovative beer mats don’t just soak up spills — they help save lives.
ON THE RIP
In Ireland, there are many colloquial phrases for being drunk: legless, mashed, mangled, half cut, wrote off — the list goes on. It’s interesting to consider how many of these expressions are, by definition, destructive.
This impactful idea plays on those definitions to represent a familiar kind of intoxication alongside the devastating consequences of drink-driving.
1.
It’s a bright summer’s evening and a group of young friends are spilling out of a house.
They are laughing, smiling, and joking around as they walk towards the street having drinks.
2.
Two of the lads, boisterous as they go, lag behind. “We’re on it tonight!”, we hear one of them exclaim.
Noticing this, one of the men’s girlfriend calls out to them
“Come on, taxi’s nearly here.”
3.
Much to her disapproval they go in the opposite direction as one of them shouts back, “We’re grand, it’s only down the road.”
Cut to them bundling into a car and putting on some lively music. Driving off at speed, together they shout, “We are on the rip!”
4.
Cut to a young girl taking a floral arrangement from the back of a hearse. The music is gone and only feint ambient sounds can be heard.
The man’s girlfriend is left bereft as she stands to the side watching on.
A VO, somber in tone, begins to play,
The fun ends when you drink and drive. Never drink and drive.
1.
It’s a bright summer’s evening and a group of young friends are spilling out of a house.
They are laughing, smiling, and joking around as they walk towards the street having drinks.
2.
Two of the lads, boisterous as they go, lag behind. “We’re on it tonight!”, we hear one of them exclaim.
Noticing this, one of the men’s girlfriend calls out to them
“Come on, taxi’s nearly here.”
3.
Much to her disapproval they go in the opposite direction as one of them shouts back, “We’re grand, it’s only down the road.”
Cut to them bundling into a car and putting on some lively music. Driving off at speed, together they shout, “We are on the rip!”
4.
Cut to a young girl taking a floral arrangement from the back of a hearse. The music is gone and only feint ambient sounds can be heard.
The man’s girlfriend is left bereft as she stands to the side watching on.
A VO, somber in tone, begins to play,
The fun ends when you drink and drive. Never drink and drive.
