For my money, Specsavers’ best TV spots are wordless.
Fittingly for the brand, they show rather than tell — like the one with the farmer shearing his sheepdog, or the guy who sits starkers in Gordon Ramsay’s kitchen instead of a steam room. Not a word is spoken.
It takes sharp writing and strong visual storytelling to pull that off. So, I set myself a challenge: create a silent Specsavers Christmas ad.
It’s that time of year:
the tree is glowing, the stockings are hung, and the dulcet tones of charismatic crooners fill the room.
Jessica cuddles into the couch with a blanket after attending a carol service with her grandparents.
Settling in for the evening, she aims the remote at the TV as her grandmother knits quietly in the armchair beside her.
Her adorable Grandad shuffles into the room with a tray of hot chocolates and a smile.
He places a mug on the table in front of Jessica as the fire begins to burn behind it. Bliss!
But Grandad is still feeling the chill, so he rubs his arms and puffs air into his cupped hands. With a loving look, Jessica smiles at her cute little grandad as he waddles across the floor.
However, her affectionate gaze suddenly shifts to one of concern as she watches him pick up a poker and approach the hearth. You see, this is no regular fire, it’s a Netflix TV fire!
Realising what’s about to happen Jessica hurriedly sits up, but before she can gather her words to speak, sparks fly as Grandad plunges the poker straight into the TV with a thunderous thrust.
Grandad’s egregious eyesight escapades are nothing new to Granny, who, with a sort of “I’ve seen it all before” nod of acknowledgment, continues with her knitting.
“SHOULD’VE GONE TO SPECSAVERS” appears on screen as we see a bespectacled Santa Claus on Granny’s crochet creation.
It’s that time of year:
the tree is glowing, the stockings are hung, and the dulcet tones of charismatic crooners fill the room.
Jessica cuddles into the couch with a blanket after attending a carol service with her grandparents.
Settling in for the evening, she aims the remote at the TV as her grandmother knits quietly in the armchair beside her.
Her adorable Grandad shuffles into the room with a tray of hot chocolates and a smile.
He places a mug on the table in front of Jessica as the fire begins to burn behind it. Bliss!
But Grandad is still feeling the chill, so he rubs his arms and puffs air into his cupped hands. With a loving look, Jessica smiles at her cute little grandad as he waddles across the floor.
However, her affectionate gaze suddenly shifts to one of concern as she watches him pick up a poker and approach the hearth. You see, this is no regular fire, it’s a Netflix TV fire!
Realising what’s about to happen Jessica hurriedly sits up, but before she can gather her words to speak, sparks fly as Grandad plunges the poker straight into the TV with a thunderous thrust.
Grandad’s egregious eyesight escapades are nothing new to Granny, who, with a sort of “I’ve seen it all before” nod of acknowledgment, continues with her knitting.
“SHOULD’VE GONE TO SPECSAVERS” appears on screen as we see a bespectacled Santa Claus on Granny’s crochet creation.
