The brief:
Get: Parents looking for quick, easy, and fun dinner options.
To: Get them to try Chicken With Attitude’s full range of premium chicken products.
By: Grabbing their attention, raising brand awareness, and highlighting product quality through a unique and engaging campaign.
Kids may not control the purse strings, but they hold the power at mealtime — shaping what families eat with their picky preferences.
Lil’ Chickens With Attitude taps into this by turning the brand name into a playful nod to Irish kids, letting their bold opinions and cheeky charm lead a fun, memorable campaign that highlights the quality and convenience of Chicken With Attitude.
We open on a bustling backstage area filled with excited young girls, all eagerly awaiting the arrival of their favorite pop superstar.
“Okay, guys, she’s nearly here!” announces a member of her team. The girls erupt into giggles and shrieks of pure joy. However, amidst the chaos, Hayley stands out, though excited, she’s a little more reserved, visibly taken aback by the savagery of these Swifties.
Suddenly, the door swings open and the room falls into silence. Heads swivel, eager for their first glimpse of the pop princess. But it’s not her, and a collective sigh ripples through the room. However, Hayley isn’t sharing in the disappointment.
Screaming. Roaring. Crying. Hayley is absolutely losing it! The other girls look on, bemused, as the reason for her outburst is revealed. A glorious tray of Chicken With Attitude dippers and tenders has just been ferried into the room!
Cut to Hayley in the corner, entranced, devouring her feast of chicken, completely ignoring the megastar now in her presence.
The brand tagline “Outrageously Tasty!” and the Chicken With Attitude logo appears on screen.
We open on a bustling backstage area filled with excited young girls, all eagerly awaiting the arrival of their favorite pop superstar.
“Okay, guys, she’s nearly here!” announces a member of her team. The girls erupt into giggles and shrieks of pure joy. However, amidst the chaos, Hayley stands out, though excited, she’s a little more reserved, visibly taken aback by the savagery of these Swifties.
Suddenly, the door swings open and the room falls into silence. Heads swivel, eager for their first glimpse of the pop princess. But it’s not her, and a collective sigh ripples through the room. However, Hayley isn’t sharing in the disappointment.
Screaming. Roaring. Crying. Hayley is absolutely losing it! The other girls look on, bemused, as the reason for her outburst is revealed. A glorious tray of Chicken With Attitude dippers and tenders has just been ferried into the room!
Cut to Hayley in the corner, entranced, devouring her feast of chicken, completely ignoring the megastar now in her presence.
The brand tagline “Outrageously Tasty!” and the Chicken With Attitude logo appears on screen.
